"Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work."--Page 4 of cover.
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"Behavior change design creates entrancing--and effective--products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work."--Page 4 of cover.
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Add this copy of Engaged: Designing for Behavior Change to cart. $23.60, good condition, Sold by Evergreen Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2020 by Rosenfeld Media.
Add this copy of Engaged: Designing for Behavior Change to cart. $26.00, very good condition, Sold by Moe's Books rated 4.0 out of 5 stars, ships from Berkeley, CA, UNITED STATES, published 2020 by Rosenfeld.
Add this copy of Engaged: Designing for Behavior Change to cart. $29.50, very good condition, Sold by WordsWorth rated 2.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2020 by Rosenfeld Media.
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Seller's Description:
Very good. Trade paperback (US). Glued binding. 320 p. Audience: General/trade. Engaged: Designing for Behavior Change (2020) by Dr. Amy Bucher is a guide for UX and product design professionals to use motivational psychology to build products that help users achieve long-term goals. Unlike methods that use "nudges" or manipulation, Bucher focuses on intrinsic motivation creating experiences that people want to engage with because they align with their values. Key Frameworks & Concepts The ARC of Motivation: Drawing from Self-Determination Theory (SDT), the book argues that sustained behavior change requires supporting three basic human needs: Autonomy: Feeling in control of choices and actions. Relatedness: Feeling connected to others or something larger than oneself. Competence: Feeling a sense of mastery, progress, and growth. The COM-B Model: A diagnostic tool used to identify and remove "behavioral blockers": C (Capability): Does the user have the physical or psychological skills? O (Opportunity): Does the environment allow the behavior to happen? M (Motivation): Is the user's desire strong enough to act at that moment? B (Behavior): The resulting action when C, O, and M align. The Design Process The book outlines a four-phase process for creating behavior change "interventions": Diagnosis: Researching the target audience and defining the specific behavior change desired. Strategy: Identifying which psychological levers (like the ARC needs) will drive the change. Design: Creating "choice architectures" that make good decisions easier by providing clear, symmetric information. Evaluation: Measuring the impact and iterating based on real-world effectiveness. Core Principles Future Self: Successful products design for the person the user wants to become rather than just who they are now. Ethical Design: Bucher warns against "dark patterns" or using trickery (like hidden subscriptions) to drive actions. Support for "Being Bad": Effective design acknowledges that change is hard and reduces guilt by reinforcing that any choice the user makes is okay.
Add this copy of Engaged: Designing for Behavior Change to cart. $51.65, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Rosenfeld Media.
Add this copy of Engaged: Designing for Behavior Change to cart. $52.79, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Rosenfeld Media.
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Fine. Trade paperback (US). Glued binding. 320 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Engaged: Designing for Behavior Change to cart. $63.03, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2020 by Rosenfeld Media.
