This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This ...
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This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: All new Chapter 17 on Communicating to Customers Through Electronic Media New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others Full color insert featuring the entire photo program in vibrant color Teaching Resources Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion
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Add this copy of Fashion Retailing: a Multi-Channel Approach to cart. $9.98, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Fashion Retailing: a Multi-Channel Approach to cart. $27.49, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Fashion Retailing: a Multi-Channel Approach to cart. $31.49, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Fashion Retailing: a Multi-Channel Approach to cart. $31.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Fashion Retailing: a Multi-Channel Approach to cart. $31.97, very good condition, Sold by Read A Book STL rated 4.0 out of 5 stars, ships from Saint Louis, MO, UNITED STATES, published 2015 by Fairchild Books.
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Very good. No writing or highlighting. Cover, binding and pages are in excellent condition. Ships within one business day from Missouri. Thirty day money back guarantee for any used items that do not meet your expectations for the condition stated. If there is ever a problem with your order, don't hesitate to conact by email for assistance. BOOK100.
Add this copy of Fashion Retailing: a Multi-Channel Approach to cart. $45.18, good condition, Sold by TEXTSHUB rated 5.0 out of 5 stars, ships from Franklin Lakes, NJ, UNITED STATES, published 2015 by Fairchild Books.
Add this copy of Fashion Retailing: a Multi-Channel Approach to cart. $49.68, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2015 by Fairchild Books.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
