This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign ...
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This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.
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Add this copy of How Voters Decide: Information Processing in Election to cart. $1.83, good condition, Sold by Zoom Books Company rated 4.0 out of 5 stars, ships from Lynden, WA, UNITED STATES, published 2006 by Cambridge University Press.
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Add this copy of How Voters Decide: Information Processing During to cart. $2.73, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2006 by Cambridge University Press.
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Very good. Ex-library. Trade paperback (US). 344 p. Cambridge Studies in Public Opinion and Political Psychology. Audience: Professional and scholarly; College/higher education. LCCN 2005021892 Type of material Book Personal name Lau, Richard R. Main title How voters decide: information processing during election campaigns / Richard R. Lau, David P. Redlawsk. Published/Created Cambridge; New York: Cambridge University Press, 2006. Description xvii, 344 p. : ill.; 23 cm. ISBN 0521848598 (hardback) 052161306X (pbk. ) 9780521848596 (hardback) 9780521613064 (pbk. ) LC classification JK1967. L38 2006 Related names Redlawsk, David P. Contents Introduction--A new theory of voter decision making--Studying voting as a process--What is correct voting? --What voters do: a first cut--Individual differences in information processing--Campaign effects on information processing--Evaluating candidates--Voting--Voting correctly--Political heuristics--A look back and a look forward--Appendix A: Detailed examples of decision strategies in action--Appendix B: How the dynamic information board works--Appendix C: Overview of experimental procedures--Appendix D: Detailed decision scripts--Appendix E: Calculating the on-line evaluation counter. Subjects Voting research--United States. Elections--United States. Notes Includes bibliographical references (p. 313-333) and index. Series Cambridge studies in public opinion and political psychology Dewey class no. 324.973 Geographic area code n-us---Other system no. (OCoLC)ocm61228633
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