International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels. The book covers the entire range of international marketing topics, logically divided into four Parts: * Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider. * Part Two focuses ...
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International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, the book is also an excellent choice at MBA and post-experience levels. The book covers the entire range of international marketing topics, logically divided into four Parts: * Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider. * Part Two focuses on international market entry and development, addressing strategic planning for internationalisation, including preparing (through research) and executing the entry. * Part Three addresses the elements of the marketing mix that are most important for firms at the initial stage of internationalisation * Part Four discusses the marketing management issues most relevant to the expanded global operations of multinational corporations.
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Add this copy of International Marketing to cart. $30.29, fair condition, Sold by MERS Goodwill rated 5.0 out of 5 stars, ships from SAINT LOUIS, MO, UNITED STATES, published 2022 by Cengage Learning.
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Fair. Used-Acceptable: All pages and the cover are intact but shrink wrap dust covers or boxed set case may be missing. Pages may include limited notes highlighting or minor water damage but the text is readable. Pages may include limited notes and highlighting but the text cannot be obscured or unreadable. Any access codes or passwords originally included with the book may be expired used or no longer valid. Image is stock photo and cover art edition may be different than pictured.
Add this copy of International Marketing to cart. $30.31, fair condition, Sold by Goodwill of Greater Milwaukee rated 5.0 out of 5 stars, ships from Milwaukee, WI, UNITED STATES, published 2022 by Cengage Learning.
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Fair. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved dog eared or creased page s; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
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Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
Add this copy of International Marketing to cart. $35.99, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2022 by South-Western College Publishing.
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