Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru ... Read More
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand. Read Less
Add this copy of Manufacturing Demand to cart. $2.02, good condition, Sold by Evergreen Goodwill rated 4.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2012 by New Year Publishing.
Add this copy of Manufacturing Demand to cart. $3.36, like new condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by New Year Publishing LLC.
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Add this copy of Manufacturing Demand to cart. $3.36, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2012 by New Year Publishing LLC.
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Add this copy of Manufacturing Demand: The Principles of Successful Lead to cart. $16.95, like new condition, Sold by The Warm Springs Book Company rated 4.0 out of 5 stars, ships from Fremont, CA, UNITED STATES, published 2012 by New Year Publishing LLC.
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Fine in fine dust jacket. Signed by author. A fine copy in a fine, mylar protected DJ. Inscribed and Signed by author on free endpaper page (non-personalized); Probable 1st edition with no additional printings indicated; DJ is white and not blue color. Illustrated; 8vo., 150 pages.
Add this copy of Manufacturing Demand to cart. $25.11, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2012 by New Year Publishing.
Add this copy of Manufacturing Demand to cart. $25.72, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2012 by New Year Publishing LLC.
