The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, ...
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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
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Add this copy of Marketing Management 8/E to cart. $31.47, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2012 by McGraw Hill Higher Education.
Add this copy of Marketing Management: a Strategic Decision-Making to cart. $42.83, good condition, Sold by KeepsBooks rated 5.0 out of 5 stars, ships from Wilmington, IL, UNITED STATES, published 2012 by McGraw Hill.
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Good. Size: 8x0x9; 8th Edition. Cover has edge bend and light wear. Text highlighted here and there throughout. Spine uncreased. Good solid binding. Ships Next Business Day.
Add this copy of Marketing Management: A Strategic Decision-Making to cart. $54.61, new condition, Sold by Ergodebooks India rated 5.0 out of 5 stars, ships from MUMBAI, MH, INDIA, published 2012 by McGraw Hill Higher Education.
Add this copy of Marketing Management: a Strategic Decision-Making to cart. $59.73, very good condition, Sold by Books&Books rated 4.0 out of 5 stars, ships from los angeles, CA, UNITED STATES, published 2012 by McGraw Hill.
Add this copy of Marketing Management 8/E to cart. $60.73, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2012 by McGraw Hill Higher Education.
Add this copy of Marketing Management: a Strategic Decision-Making to cart. $63.81, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by McGraw Hill Higher Education.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Marketing Management: a Strategic Decision-Making to cart. $66.60, fair condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2012 by McGraw Hill.
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Fair. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
