PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is ... Read More
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide students with the essential techniques and methods needed to write with understanding and purpose. The text guides students through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique, and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that students are likely to be exposed to early in their jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex Public Relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this thorough and comprehensive guide. Read Less
Add this copy of Public Relations Writing: Form & Style to cart. $6.57, very good condition, Sold by Giant Giant rated 5.0 out of 5 stars, ships from Reston, VA, UNITED STATES, published 2013 by Wadsworth Publishing.
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Very Good. Size: 7x0x9; Very Good condition. Crisp pages. Clean cover and pages. Book shows minimal shelf wear. No highlighting/marking. Not Satisfied? Contact us to get a refund.
Add this copy of Public Relations Writing: Form & Style (Wadsworth to cart. $8.49, fair condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2013 by Wadsworth Publishing Company.
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Add this copy of Public Relations Writing: Form & Style (Wadsworth to cart. $12.49, good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2013 by Wadsworth Publishing Company.
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New. Trade paperback (US). Glued binding. 361 p. Contains: Illustrations, black & white. Wadsworth Series in Mass Communication and Journalism. Audience: General/trade. Brand new book-international edition.*. : .-.
Add this copy of Ise Public Relations Writing Form & Style to cart. $30.97, new condition, Sold by Basi6 International rated 5.0 out of 5 stars, ships from Irving, TX, UNITED STATES, published 2013 by Wadsworth Publishing Company.
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