Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
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Contemporary Advertising is one of the best selling advertising texts. It is best known for its current examples, the authors ability to pull from real-world experiences, and the clear writing style. In this edition, Arens also addresses the importance of Integrated Marketing Communications (IMC) and how it impacts advertising strategy through many examples of IMC campaigns. This text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples.
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Add this copy of Contemporary Advertising With Powerweb and Cd-Rom to cart. $4.93, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by McGraw-Hill/Irwin.
Add this copy of Contemporary Advertising With Powerweb and Cd-Rom to cart. $4.93, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by McGraw-Hill/Irwin.
Add this copy of Contemporary Advertising With Powerweb and Cd-Rom to cart. $35.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by McGraw-Hill/Irwin.
Add this copy of Contemporary Advertising, 8th to cart. $48.50, very good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw-Hill Irwin.
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Seller's Description:
Very Good Condition. Very light pencil markings in text, the pages are mainly clean. the cover is in nice condition. Has NO CD. Minor shelf and corner wear. Binding is in good condition. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561003203.
Add this copy of Contemporary Advertising, 8th to cart. $48.50, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw-Hill Irwin.
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Seller's Description:
Good Condition. The text appears to have writing and highlighting, the spine of the book has wrinkles on it. Their is some scuffing to the cover. Sticker on the front cover. Minor corner wear, corners are rubbed off. This does not have a CD with the book. Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561003202.
Add this copy of Contemporary Advertising, 8th to cart. $49.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw-Hill Irwin.
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Seller's Description:
Very Good Condition. The text has highlighting, the cover is in nice condition. Quantity Available: 1. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: ABE544503483.
Add this copy of Contemporary Advertising, 8th to cart. $50.00, good condition, Sold by A2ZBooks rated 4.0 out of 5 stars, ships from Burgin, KY, UNITED STATES, published 2002 by McGraw-Hill Irwin.
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Seller's Description:
Good Condition. The text appears to have highlighting in first chapter only, the cover and the spine have scuff marks on it. This book also comes with a Sealed CD. Binding is in very good condition. Has minor shelf and corner wear. Has sticker on back cover. Nice and Crisp Pages, Looks Good! Quantity Available: 1. Shipped Weight: Under 1 kilo. ISBN: 0072500417. ISBN/EAN: 9780072500417. Pictures of this item not already displayed here available upon request. Inventory No: 1561025621.
Add this copy of Contemporary Advertising With Powerweb and Cd-Rom to cart. $65.51, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2001 by McGraw-Hill/Irwin.
