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Contagious: Why Things Catch...
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The Brand Gap: Revised Edition
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Confessions of an Advertising...
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All-American Ads of the 70s
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Obvious Adams: The Story of a...
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Secrets of Question-Based...
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The Copywriter's Handbook: A...
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D&AD: The Copy Book
D&ad (Editor)
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All Marketers Are Liars: The...
Seth Godin
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Storyselling for Financial...
Scott West,
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Hey Whipple, Squeeze This:...
Luke Sullivan,
Anselmo Ramos (Foreword by)
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Hope Is Not a Strategy: The 6...
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The Spin Selling Fieldbook:...
Neil Rackham
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The 22 Immutable Laws of...
Al Ries
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Buyology: Truth And Lies...
Martin Lindstrom
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Diffusion of Innovations, 5th...
Dr. Everett M Rogers
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