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Contagious: Why Things Catch...
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Propaganda
Edward Bernays
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Joseph Sugarman
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This is Marketing: You Can't...
Seth Godin
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Ogilvy on Advertising
David Ogilvy
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The Brand Gap: Revised Edition
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Cashvertising: How to Use...
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Yes!: 50 Scientifically...
Noah J Goldstein, PH.D.,
Steve J Martin
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All Marketers Are Liars: The...
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The Copywriter's Handbook: A...
Robert W Bly
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All-American Ads of the 70s
Steven Heller,
Jim Heimann (Volume editor)
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It's Not How Good You Are, It...
Paul Arden
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Storyselling for Financial...
Scott West,
Mitch Anthony
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R.E.D. Marketing: The Three...
Greg Creed,
Ken Muench
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The Spin Selling Fieldbook:...
Neil Rackham
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Confessions of an Advertising...
David Ogilvy
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The hidden persuaders.
Vance Packard
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Scientific Advertising:...
Claude Hopkins
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Secrets of Question-Based...
Thomas Freese
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Obvious Adams: The Story of a...
Robert Rawls Updegraff
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Hey Whipple, Squeeze This:...
Luke Sullivan,
Anselmo Ramos (Foreword by)
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Hope Is Not a Strategy: The 6...
Rick Page
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Diffusion of Innovations, 5th...
Dr. Everett M Rogers
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