"Marchand's masterful study of the creation of the corporate image is a classic, to be put alongside his "Advertising the American Dream." It will be essential reading for anyone interested in business, technology, consumer culture, and advertising in the twentieth century."--Jeffrey L. Meikle, University of Texas at Austin "More than any other historian, Roland Marchand has illuminated the murky crannies of our nation's underculture, in the process showing us how much of our national mythology is both reflected in and ...
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"Marchand's masterful study of the creation of the corporate image is a classic, to be put alongside his "Advertising the American Dream." It will be essential reading for anyone interested in business, technology, consumer culture, and advertising in the twentieth century."--Jeffrey L. Meikle, University of Texas at Austin "More than any other historian, Roland Marchand has illuminated the murky crannies of our nation's underculture, in the process showing us how much of our national mythology is both reflected in and created by such once-scorned arts as advertising and public relations. "Creating the Corporate Soul" is a magisterial baring of the American psyche fashioned by the grandfathers and godfathers of today's spin doctors. It ranks with such great business histories as Daniel Boorstin's "The Americans: The Democratic Experience" and Alfred Chandler's "The Visible Hand.""--Randall Rothenberg, author of "Where the Suckers Moon: An Advertising Story"
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Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $10.70, good condition, Sold by Zoom Books East rated 4.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2001 by University of California Press.
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Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $11.60, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2001 by University of California Press.
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Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $18.00, very good condition, Sold by Lost Time Books rated 5.0 out of 5 stars, ships from Brattleboro, VT, UNITED STATES, published 2001 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $39.77, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $70.86, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2001 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $121.12, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 2001 by University of California Press.
