In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.
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In today's advertising world, sponsors run the risk of having their message "zapped" by a jaded consumer armed with a remote control. The founders of one of today's hottest agencies analyze and critique some of today's best ad campaigns--that have succeeded in getting "under the radar" of ad-weary consumers.
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Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $1.70, fair condition, Sold by Once Upon A Time Books rated 4.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 1997 by Wiley.
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Seller's Description:
Fair. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear. It may also be ex-library or without dustjacket.
Add this copy of Under the Radar to cart. $3.81, very good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by Wiley.
Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $5.09, good condition, Sold by eQuip Online rated 5.0 out of 5 stars, ships from Aliquippa, PA, UNITED STATES, published 1997 by Wiley.
Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $5.71, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by Wiley.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $5.99, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by Wiley.
Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $12.56, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 1997 by Wiley.
Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $17.14, very good condition, Sold by Websters Bookstore Cafe rated 4.0 out of 5 stars, ships from State College, PA, UNITED STATES, published 1997 by Wiley.
Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $19.94, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by John Wiley and Sons.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 650grams, ISBN: 9780471174691.
Add this copy of Under the Radar: Talking to Today's Cynical Consumer to cart. $22.46, very good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1997 by Wiley.
