Consumer Tribes
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The New Successful Large...
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The Discipline of Market...
Michael Treacy,
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The Long Tail: Why the Future...
Chris Anderson
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Endless Prospects
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The W. Chan Kim and Renée...
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Streetcorner Strategy for...
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Flesh Eaters
Joe McKinney
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The One to One Future
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Blue Ocean Shift: Beyond...
Renee Mauborgne,
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Market Segmentation: How to...
Malcolm McDonald
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Silvercomm: Marketing...
Anne M Cooper,
Young Joon Lim
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Latinos, Inc.: The Marketing...
Arlene Dávila
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The Long Tail from...
Chris Anderson,
Cullen Bunn (Adapted by)
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First, Best, or Different:...
John Bradley Jackson
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The Dream: How I Learned the...
Gurbaksh Chahal
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Needs-Based Market...
James R Taylor
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Segmentation, Revenue...
Tudor Bodea,
Mark Ferguson
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Transicion Al Oceano Azul, La
W Chan Kim,
Renaee Mauborgne
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Unmarketable: Brandalism,...
Anne Elizabeth Moore
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Profit Margins: The American...
Jeremy Groskopf
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Multicultural Intelligence:...
David R Morse
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Niche Strategies for Downtown...
N David Milder,
David Milder
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Market Segmentation: Using...
Art Weinstein
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