Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
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Add this copy of Pricing: Making Profitable Decisions to cart. $7.08, good condition, Sold by ThriftBooks-Atlanta rated 4.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2002 by McGraw-Hill/Irwin.
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Add this copy of Pricing: Making Profitable Decisions (McGraw Hill to cart. $2.52, very good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1990 by McGraw-Hill College.
Add this copy of Pricing: Making Profitable Decisions (McGraw Hill to cart. $42.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1990 by McGraw-Hill College.
Add this copy of Pricing: Making Profitable Decisions (McGraw Hill to cart. $74.36, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1990 by McGraw-Hill College.
Add this copy of Pricing: Making Profitable Decisions (McGraw-Hill to cart. $5.98, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1979 by McGraw-Hill.
Add this copy of Pricing: Making Profitable Decisions (McGraw-Hill to cart. $47.18, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1979 by McGraw-Hill.
